Duplicate Content And Its Successor
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its techniques that made it a powerful Internet marketing tool in the industry. This is mainly because most SEO techniques make use of methods that is usually viral, such as the use use of article marketing.
However, like many other Internet marketing techniques, SEO is also known for its use of unorthodox and illegal methods which is used mainly to manipulate the search engine result pages or SERPs. And one of the most popular method in manipulating the SERPs is the use of duplicate content.
Duplicate content in SEO
Duplicate content is a term used to define a form of technique used in SEO which involves the use of an article or a content that appears on more than one web page, even on different web sites. According to a number of consultants, such as those from SEO Philippines companies, duplicate content was once a very problematic method used in spamdexing.
However, most search engines today such as Google have changed their algorithms to detect if a content is a duplicate. If it is, many have said that the website that contains duplicate content maybe penalized by search engines, primarily Google. However, contrary to this belief, Google does not penalize web sites that have duplicated content on it, but the advances in filtering techniques mean that duplicate content will rarely feature well in SERPS.
Duplicate content not as a violation
Although illegal and unorthodox, there are duplicate contents which are not considered as a violation of the law and search engine guidelines. According to SEO Philippines specialists, non-malicious duplicate content may include multiple views of the same page, such as normal HTML and a version for mobile devices, printer-only versions of a page, or store items that can be shown via multiple distinct URLs.
New duplicate content technique
Duplicate contents have now became ineffective in SEO. Because of this, a new type of spamdexing is introduced. This new technique is called article spinning. Compared to duplicate content, article spinning works by rewriting existing articles, or parts of articles, and replacing elements to avoid being penalized for using duplicate content.
This is also a violation of search engine guidelines. However, other than this, article spinning is also a violation of the law. This is because the original articles are often plagiarized from other websites and can often also be copyright infringements if the original article was used without the copyright owner's permission.
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